Master Thesis Research

ZEITGEIST

Zeitgeist is a graphic design research project by Can Gülertan, developed as a master's thesis at NABA Milano. It examines the abstract rules that shape a designer's career and pushes back against the industry's tendency to gatekeep that knowledge. The project draws on insights from designers around the world, including industry names such as Erik Kessels, Mitchell Paone, Elisabeth Klement, and Ram Reyes. The result is an open-access fanzine series built to demystify design for the next generation of practitioners.

Zeitgeist is a graphic design research project by Can Gülertan, developed as a master's thesis at NABA Milano. It examines the abstract rules that shape a designer's career and pushes back against the industry's tendency to gatekeep that knowledge. The project draws on insights from designers around the world, including industry names such as Erik Kessels, Mitchell Paone, Elisabeth Klement, and Ram Reyes. The result is an open-access fanzine series built to demystify design for the next generation of practitioners.

Based in İstanbul, Türkiye / Available for work.